Sunday 18 May 2014

House of Fraser • Aumtumn/Winter 2014 Event










So last week on Thursday 8th May after work, I popped down to Baker Street after being invited by a lovely lady called Glosinda at House of Fraser to attend their Press Event: Autumn/Winter 2014 Show. Set on in the centre of iconic Baker Street, it didn't take a detective to figure out that this evening was going to be spectacular. I was so excited to see what House of Fraser had in store! When I arrived I was taken through to an elevator up to the "Flats", and as soon as the doors opened I was taken aback by how beautiful their set-up was! I was instantly greeted by Glosinda (after a while of emailing!), who took me around all of the individual rooms which played host to their collections. With crisp white walls and dark oak flooring, the rooms themselves were beautiful (not even to mention the clothes!) and it was the perfect setting for their AW/14 show - the evening view over London was incredible! 





There were many collections on show - featuring Biba, Linea, Dickins & Jones, Therapy, Michael Kors, Calvin Klein, Mary Portas, Label Lab, Moschinio, Sportmax Code, Ted Baker, Marella, Maxmara, Modalu, J Brand, Pied A Terre, Paul Smith, Untold - and all were absolutely stunning and complimented each other in the rooms they were sharing. I snapped a few photographs on my way around the flats, so take a peek at my little gallery!




Although most of the rooms were bright a fresh, my personal favourite room was the slightly darker room (composed primarily of beautiful gold, black, and deep reds) specifically for Biba.



On my way around the flats, I was also offered a House of Fraser Look Book with all their new garments featured inside (which has been super helpful, and lots of fun to look through!)


Overall, I had a lovely time at the House of Fraser Autumn/Winter 2014 show. Being a little bit fashion-obsessed, it was fabulous to get a glimpse at the new collections they had to offer - suffice to say, House of Fraser have got it nailed for Autumn/Winter this year, and I can't wait until these collections are on the shelves! So keep your eyes peeled!










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